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Core Concept
Scoring Methodology
Scoring helps teams summarize a message review, but the score is only useful when read alongside the underlying objections and confusion points.
Key points
- Clarity as a directional summary
- Confidence tied to run depth
- Objection review alongside score
- Trend and comparison support
How to read the signal
- Start with clarity and decision confidence, then inspect the qualitative evidence.
- Large score moves matter less if the underlying objections stay the same.
- Use comparisons across revisions to decide whether the rewrite actually improved the message.
What the score is not
- It is not a revenue guarantee or a substitute for live experiment data.
- It is not independent from persona quality or scenario framing.
- It should not be used alone for executive approval when the stakes are high.
In plain terms
- Robust mode runs the same message five times and shows the range of reactions, not just one answer. The 95% confidence interval means the result would land in that range 95 times out of 100.
- A narrow interval means the personas reacted consistently. A wide interval means reactions varied — the copy is polarising or the scenario is ambiguous.
- A high score with a wide interval is weaker evidence than a high score with a narrow one. Use the interval to decide whether the result is stable enough to act on.