Documentation
Custom Personas
Custom personas become valuable when they model a specific buying context, not a vague audience label.
Documentation
What to include
Role, decision scope, and what success looks like for that person.
Role, decision scope, and what success looks like for that person.
Primary pains, trust requirements, and risk tolerance.
A few sharp objections that are likely to appear in real reviews.
01
What to include
- Role, decision scope, and what success looks like for that person.
- Primary pains, trust requirements, and risk tolerance.
- A few sharp objections that are likely to appear in real reviews.
02
What to avoid
- Generic descriptors like marketing manager with no decision context.
- Overloading one persona with mutually incompatible goals.
- Treating persona detail as fiction writing instead of a decision model.