Documentation
A/B Testing Copy
Use comparison workflows to narrow real message decisions: headline versus headline, framing versus framing, offer versus offer.
Documentation
Good comparison design
Keep one major message variable in focus per comparison.
Keep one major message variable in focus per comparison.
Write variants that reflect legitimate strategic options, not cosmetic tweaks.
Review why a variant wins, not just whether it wins.
01
Good comparison design
- Keep one major message variable in focus per comparison.
- Write variants that reflect legitimate strategic options, not cosmetic tweaks.
- Review why a variant wins, not just whether it wins.
02
Common traps
- Comparing variants that differ across too many dimensions.
- Chasing score movement without understanding objection patterns.
- Treating synthetic feedback as final proof instead of a pre-launch filter.